Musk is also ruining Twitter with his blatant hypocrisy because he is censoring people. He claimed to be a defender of free speech but that didn’t stop him from blocking users that criticized him online. Furthermore, he suspended people who created Musk parody accounts despite saying that he wouldn’t.
The self-professed ‘Chief Twit’ wants everybody to like him but he’s like a child refusing to let people play with his ball. This is driving users away from the platform because they don’t want to deal with an extension of his personality. They knew that the writing was on the wall after he bought Twitter (via Daily Beast).