After many months of drama, Elon Musk bought Twitter in 2022 for an incredible $44 billion. The purchase came after months of drama and tension. He immediately fired the company’s top executives before purging the entire organization. This heavy-handed approach is one of the many reasons why he is already ruining Twitter.
Today we’ll look at why it’s going wrong for Musk and his favorite social media brand. Many experts forecast that Twitter is facing bankruptcy. It’s even possible that the app will go dark if the chaos continues. Millions of Twitter users worldwide are experiencing a wild ride because of Musk’s antics.
There’s no doubt that Musk bought Twitter for selfish reasons because tweeting is his favorite hobby. That says a lot about the Tesla CEO because maybe he should think about doing something more constructive. However, an obsession developed because he wanted to change certain aspects of the app.
Twitter isn’t a profitable organization so it wasn’t a good investment to pour billions of dollars into buying it. But the narcissistic billionaire believed that he could make it better. Unfortunately for users across the world, it’s not going well for him because he’s already ruining Twitter (via Forbes).