It’s far from a secret that advertisers regularly use celebrities to promote their products. If you remember the “Got Milk?” campaign a few decades back, you may recall commercials and opening magazines to see a celebrity sporting a milk mustache. Did you think about buying milk after seeing your favorite celebrity in one of those ads? If so, the marketing technique worked. Brands who feature the sports celebrities of the athletic world are no exception.
They commonly feature celebrity athletes with a high level of public visibility. If you’re not a golf enthusiast, you may not be aware of any golfer other than Tiger Woods. Nevertheless, golf enthusiasts who see Phil Mickelson immediately recognize him and may be drawn to the brand he is endorsing. Some of these athletes were the highest-paid celebrities last year. Read on to learn more about which athletes get paid handsomely for huge apparel endorsements according to Go Banking Rates and Hollywood Branded.
25. LeBron James
The celebrated basketball player for the Los Angeles Lakers is considered the best by many. To some, he is the greatest of all-time. The media branded him as a future great when he was still a high school student in Akron, Ohio. He certainly has become that.
Coca-Cola, Upper Deck, Samsung, McDonald’s, Microsoft, and Nike all endorse him. They’ve all hitched their wagons to James’ star. Why? These companies know that his face on their products will immediately boost their appeal. It’s true that the companies that have sought James’ sponsorship may have found some profit in his endorsement. However, the real winner is the basketball player who raked in untold millions from his varied endorsements.