No one likes being outdone. When we come out on top, it gives us a nice ego boost and a reason to brag. An internet user told us a story about when they were out to dinner with their family at a German restaurant, eating pretzels. They were passing spicy horseradish mustard around the table, each person taking a bigger portion than the last.
When it got to him, he took a huge dollop to try and impress his family. Once it hit his system, his sinuses went on fire. He said, “It felt like someone bottled fire and shoved it down my nose.” That doesn’t sound pleasant, at all. He began sweating, his face turned beet red, and he started crying. Needless to say, that was probably the last time he ever ate that horseradish again (via The Brainy Penny).