Ma&Ya’s
M&M’s trolled America with one of the smartest Super Bowl commercials of the night. They temporarily rebranded the popular chocolate candies and named them after Maya Rudolph. The former Saturday Night Live star is one of the nation’s favorite comedians. That’s why they called them Ma&Ya’s as a pun on her name (via Polygon).
It’s also a reference to Fox News’ outrage after the company desexualized its ads. A lot is going on behind the scenes in this witty advertisement. It loses points because it might go over many people’s heads if they don’t care about these things. But it’s also amazing how many viewers thought that this was a permanent change.