Tubi’s Rabbit Hole
Streaming service Tubi won an award for one of the most surreal Super Bowl commercials ever. It’s safe to say that nobody who watched this will look at a rabbit the same way again. In short, it sees gigantic bunnies kidnapping people and forcing them down holes to explore their favorite content (via iSpot).
It’s extremely strange but viewers loved the wackiness of it. One commentator said that Tubi’s main problem was that they blew their budget on this advertisement. Nonetheless, they successfully made a statement as they look to become a major player in a congested market.