Home Editor Picks Super Bowl LVII Commercials That Stole The Show

Super Bowl LVII Commercials That Stole The Show

Darren Ryding February 14, 2023

Rakuten is Clueless

There’s nothing quite like a throwback to affect audiences. Rakuten had one of the most nostalgic Super Bowl LVII commercials because they had a ‘Clueless’-themed video. Alicia Silverstone and the cast of the 1995 movie played their original roles as they captivated middle-aged women across the nation.

The stereotype is that it’s only men who watch the Super Bowl but that’s not true. It’s also safe to say that many viewers thought that Rihanna’s halftime show and this advertisement were the most entertaining moments of the night. Finally, it’s incredible how well they look considering the movie is almost 30 years old (via Deadline).

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The Busch Guide

This parody survival video made a lot of viewers laugh because it was so ludicrous. Sarah McLachlan stole the show as she sheltered a wolf in this entertaining clip. However, it also says a lot about Americans that they included a special disclaimer. This said: “Not a real survival guide.”

Anybody who uses Super Bowl LVII commercials as actual life lessons is in desperate need of an intervention. That being said, this was an entertaining advertisement but one that many people will forget. That’s why it’s worth going back and looking at everything because there was so much to see (via Country Now).

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Disney 100

It’s hard to believe that the House of Mouse is 100 years old. However, the production powerhouse continues to go from strength to strength. Disney created one of the most impressive Super Bowl LVII commercials as it allowed its history to speak for itself. This was a beautiful trip down memory lane for viewers of every age.

These days Disney is pushing its streaming platform as it competes with Amazon and Netflix. It hopes that franchises like Star Wars and Marvel will give them the edge as they move forward. But as Walt Disney said, it all started with a popular mouse. Let’s hope that nobody forgets that (via Gizmodo).

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Jack’s New Angle

Doritos was one of several big companies that took a meta approach to their Super Bowl LVII commercials. This one saw rapper Jack Harlow swap his hip-hop career for the triangle. One YouTuber commented that this is ironic because most Dorito chips are broken. But we’re not going to be too hard on them for that (via EatThis.com).

Harlow competes with Elton John for the triangle player of the year. Arguably, his biggest win is melting Missy Eliott’s heart with his excellent triangle skills. It’s a little bit weird and maybe it went over some people’s heads. When they’re guzzling Bud Light and chicken wings they’re probably not thinking about creativity.

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GM x Netflix

General Motors know that the world is tilting toward electric vehicles. They partnered with Netflix for one of the longest and most creative Super Bowl commercials we’ve seen. The two giants hired Will Ferrell to be the face of the ad as he dipped into some of Netflix’s most famous creations (via Variety).

Ferrell and his vehicles appear in Netflix hit like Bridgerton, Stranger Things, and Squid Game. We’re certain that many middle-aged men will think that an EV would improve the former. It also arguably has more star power than any of the other Super Bowl LVII commercials in 2023.

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Squarespace

Adam Driver put in one of the best performances of his career in this excellent Squarespace ad. Driver is one of the greatest actors of his generation and he gives this role everything. The idea that Squarespace is a site that creates other websites makes this a very meta commercial but it’s great (via The Drum).

An infinite number of Drivers emerge and fill the screen. This video has a high production value and it shows that Squarespace understands the power of Super Bowl LVII commercials. They poured everything into this one so they’ll hope to reap the rewards. Driver did everything to get them over the line.

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Dunkin’ Donuts

Many people said that this was one of the only Super Bowl commercials that made them laugh. Ben Affleck was perfect in his role as a Dunkin’ Donuts drive-thru attendant. He was so convincing in the role that some viewers said that it should be his side hustle. It’s safe to say that he enjoys eating donuts more than selling them but he did a great job.

Affleck’s memorable “You’re embarrassing me in front of my friends,” was one of the funniest lines of the night. The only issue we have with this is that we’re not sure if J-Lo eats donuts. It’s impossible to look like that at 53 without consuming a diet of celery and filtered air. In the end, this was an excellent advertisement and one that did New England proudly (via People).

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