Rakuten is Clueless
There’s nothing quite like a throwback to affect audiences. Rakuten had one of the most nostalgic Super Bowl LVII commercials because they had a ‘Clueless’-themed video. Alicia Silverstone and the cast of the 1995 movie played their original roles as they captivated middle-aged women across the nation.
The stereotype is that it’s only men who watch the Super Bowl but that’s not true. It’s also safe to say that many viewers thought that Rihanna’s halftime show and this advertisement were the most entertaining moments of the night. Finally, it’s incredible how well they look considering the movie is almost 30 years old (via Deadline).