Adam Driver put in one of the best performances of his career in this excellent Squarespace ad. Driver is one of the greatest actors of his generation and he gives this role everything. The idea that Squarespace is a site that creates other websites makes this a very meta commercial but it’s great (via The Drum).
An infinite number of Drivers emerge and fill the screen. This video has a high production value and it shows that Squarespace understands the power of Super Bowl LVII commercials. They poured everything into this one so they’ll hope to reap the rewards. Driver did everything to get them over the line.