There are more Targaryens in this show and that also means more platinum blonde hair. Emilia Clarke carried it off in Game of Thrones but the new series takes it to the next level. Suddenly, everybody has ridiculous hair and it’s not easy to take them seriously (via Hollywood Reporter).
We know that blonde hair is a trait of the Targaryen family but it is jarring on camera. It doesn’t appear natural and this jerks people away from the show. It’s challenging to know what else they could have done because their hair is a big part of the story. But that doesn’t make it better.