The majority of Americans have a Facebook account now and know that it has an online marketplace. Meanwhile, there are many other places to sell unwanted items on the Internet. EBay, Etsy, and other sites are great places to make money. But this also killed one of the most popular forms of advertising.
In the good old days, people advertise in newspapers but that’s a thing of the past. Why would they spend money on something that nobody will see? It’s free to post online and it’s easier to reach a target audience. Unfortunately, that’s bad news for newspapers because they’re slowly dying out (via The Media Ant).