
37. Holiday Inn
Since millennials aren’t taking vacations, they are staying in hotels less often. Holiday Inn, Motel 6, and Marriot are having a hard time appealing to millennial guests. Because of that, they are revamping room designs to see if they can gain more millennial customers.
Millennials like hotel rooms with a lot of space. Hotels are removing desks, dressers, and closet space to make rooms seem bigger. They install huge TVs and fast Wi-Fi in an attempt to give the rooms a fresher, more modern feel. This may appeal to millennials, but baby boomer guests are not pleased. They prefer the old room designs with plenty of furniture and closet space.