
29. Vanity Fair Napkins
The napkin industry is hurting thanks to millennials. It used to be that paper napkins were staples at restaurants, but nowadays that’s not the case. Because they are no longer viewed as economic choices, millennials aren’t buying napkins.
Napkin companies like Vanity Fair are struggling because millennials are buying paper towels instead of napkins. They can use paper towels for more than just wiping their face, making them a better purchase. Also, many millennials eat meals away from home, eliminating the need to stock up on napkins. While only 56 percent of surveyed shoppers say they buy napkins, 86 percent admit to purchasing paper towels.