
20. Coors
Not much is more American than an ice-cold beer. For decades, brands like Coors, Budweiser, and Heineken have been major money-makers in the United States. Recently, big brands like these have been declining in sales.
Studies show that millennials are drinking less alcohol than older generations. Generation Y prefers wine and liquor over beer. Because of that, the wine and spirits industries are booming while beer sales are slowing down. Those that choose to drink beer will select a fancier, craft beer over primary brands like Coors. Experts estimate that the beer industry will continue to decline in the years to come steadily.