
26. Best Foods
Once one of the most popular condiments, mayonnaise has fallen out of favor. Best Foods and Hellmann’s are struggling to sell their products to millennials. Because of a decline in sales, mayonnaise companies have had to reduce prices.
Millennials have a taste for fun, exciting products. They would much rather eat tasty aioli or hummus than boring, oily mayonnaise. Many members of Generation Y are health conscious and vegan, so mayonnaise is off the table for them due to its egg content. There are egg-free mayonnaise options out there for non-meat eaters. To combat the lack of enthusiasm for mayo, these brands have released new products including spicy mayo and Mayochup, a combination of mayonnaise and ketchup.