In 2013, McDonald’s introduced the McWrap, which was intended to be a healthier food choice on their menu. The McWrap was supposed to appeal to the younger generation who liked healthier options when going out to eat. This item was intended to compete with healthier restaurants like Panera Bread and Subway.
The McWrap was initially launched in Europe and was extremely popular, so McDonald’s brought it to the United States. McWraps take six times as long as a burger to make, so they cost McDonald’s more money to serve. When it comes to millennials, they don’t go to McDonald’s for health food. They’re more interested in all-day breakfast and cheap combinations.
Along with cereal, another breakfast staple is falling out of popularity. Light yogurt was once a mainstay in healthy diets, but not anymore. Companies like Dannon and Yoplait are struggling because millennials are no longer interested in their light yogurt products.
One reason why millennials aren’t interested in light yogurt anymore is that many in Generation Y don’t eat dairy products. They prefer dairy-free options like almond or coconut yogurt. Also, light yogurt isn’t as healthy as one might think. A healthier option millennials like to buy is Greek yogurt. Because of this, yogurt companies are choosing to focus on developing Greek yogurt products for their customers.
Since millennials aren’t taking vacations, they are staying in hotels less often. Holiday Inn, Motel 6, and Marriot are having a hard time appealing to millennial guests. Because of that, they are revamping room designs to see if they can gain more millennial customers.
Millennials like hotel rooms with a lot of space. Hotels are removing desks, dressers, and closet space to make rooms seem bigger. They install huge TVs and fast Wi-Fi in an attempt to give the rooms a fresher, more modern feel. This may appeal to millennials, but baby boomer guests are not pleased. They prefer the old room designs with plenty of furniture and closet space.
As you can see from this list, millennials are not kind to condiments. Another victim of millennial shopping habits is orange marmalade. Since 2013, companies like Smuckers have seen a steady decline in sales, particularly among consumers under the age of twenty-eight.
Only one in one hundred marmalade purchases are made by someone under age twenty-eight. Experts believe that marmalade is not a popular choice because of its sweet and sour flavor. Most millennials would rather put sweet jam or creamy hazelnut spread on their toast in the morning. Orange marmalade tends to be a breakfast choice for the older generations.
The anti-aging industry has been hard at work for many years selling products promising to smooth wrinkles and other facial imperfections. Products like Olay Anti-Aging Cream have been traded as a part of the anti-aging movement. Thanks to millennials, anti-aging is not the hot trend it used to be.
Thanks to social media, anti-aging products are not a staple in the makeup bag of millennials. With filters and face editing apps, looking younger in photos has never been easier. Instead of applying anti-aging products, Generation Y can fix imperfections in a few swipes. Younger people are okay with wearing some moisturizer and lip balm instead of a full face of anti-aging skincare products.
A few decades ago, it was basically a requirement for professionals to wear suits to work. Dress codes were strict, and attending formal occasions demanded fancy attire. In today’s society, the scope of the workplace wardrobe as dramatically shifted.
Because millennials don’t work the typical 9 to 5 job, suits are no longer the most common uniform. A lot of younger people work in open offices that allow casual attire like jeans and button-down shirts. For millennials who work from home, they can wear whatever they want, even pajamas! This has led to companies like Men’s Wearhouse losing a lot of customers and a lot of sales.