
35. The McWrap
In 2013, McDonald’s introduced the McWrap, which was intended to be a healthier food choice on their menu. The McWrap was supposed to appeal to the younger generation who liked healthier options when going out to eat. This item was intended to compete with healthier restaurants like Panera Bread and Subway.
The McWrap was initially launched in Europe and was extremely popular, so McDonald’s brought it to the United States. McWraps take six times as long as a burger to make, so they cost McDonald’s more money to serve. When it comes to millennials, they don’t go to McDonald’s for health food. They’re more interested in all-day breakfast and cheap combinations.