Follow The Marketing Numbers
Without marketing your business, how will anyone ever find it? This entrepreneur didn’t follow the marketing channels or the numbers it said were working, and because of it, their business failed brutally. They were set on building a blog even though all their sales success came from influencer marketing. They admitted that if they had to do it over, they would have put everything they could into the marketing channels that worked. You live and learn. At least this person has a vision for their next business venture and what they’ll do differently (via bputano).