7. Microsoft
When you’re talking about groundbreaking innovations and changes in the market, there is one company whose name became a synonym for “revolutionary”. That company is none other than Microsoft, the legendary software corporation started all those years ago. Ever since their inception, Bill Gates and Steve Ballmer have been working hard not to be like everyone else. Much of their decisions were revolutionary and groundbreaking, as they became known for precisely that. It the midst of their ventures, they started providing cheap and reliable software for the growing trend of personal computers. It’s no wonder that innovation has been the main element of their development as a brand.
In 2014, they made a revolutionary step by allowing their customers to pay for Xbox and Windows products using Bitcoins. Bill Gates has always been a man of futuristic thoughts, so it’s no wonder that he came to know the potential of cryptocurrency this fast. Fans reacted positively to this decisions, even more, because the payments were made possible by Coinbase, a respectable means of making Bitcoin transactions.
Games, DLC, and even other perks can easily be purchased using the Coinbase transaction service. You can also purchase the Windows OS and even Office products, along with everything in their catalog. According to data, this certainly improved Microsoft’s business ventures, as more and more people are into cryptocurrency, both as a means of payment and as a trend.
Bill Gates himself has stated in a few interviews that he expects the world to adopt this new way of making transactions. He is a man oriented towards the future and the secrets and benefits the present day world holds for us. His predictions about Bitcoin came true, as its value further increased as the months after Microsoft’s announcement went by.