When it comes to eCommerce, we’re talking about one of the pillars of the modern trade world. A long time ago, you were forced to venture into a physical store and choose whatever you wanted. This created problems for both sides, the provider and the customer. If you, as the customer, wanted something, you were forced to appear right on the spot, no matter how far the store actually is. The provider also had everything ready for the transaction, without any delays whatsoever. Such a sales model was unsustainable and needed to change as the years went by. The solution came in the shape of the eCommerce platform.
Using eCommerce, you can purchase anything you want with just a click or two. It’s incredibly easy and you can expect everything you ordered to right at your doorstep in less than one week. Such convenience was unheard of, and one of the leading eCommerce platforms, Shopify, immediately stood out.
They created a business method that many other sites religiously followed and made use of. They were notorious for their easy payments systems, alongside many other perks. However, they wanted to stand out even more and take matters into their own hands. In order to do this, a decision was to be made.
In 2013, they were frontrunners in the Bitcoin race and allowed their customers to pay with Bitcoin. This wasn’t just for services of the platform, but for every merchant, too. The growing cryptocurrency signified potential and Shopify knew how to make use of the opportunity. Since then, their shares net worth and profits have gone dramatically up. It’s amazing what one smart decision can do to affect an entire business.