5. Badoo
Dating sites oftentimes function in very strange ways. When they first started gaining traction, they were just free platforms with an aim to match people with the same interests, opinions, and physical preferences. However, all of this changed when the aforementioned sites started gaining popularity. The longest standing business rule is that no brand, phenomena or thing can be non-profit forever. Thus, dating sites soon began introducing paid features. They played on people’s greed and loneliness, in a certain way. Payments became more frequent and app developers soon saw a boom in their endeavors.
The age of premium features was born and the era of equality in terms of services was officially over. Even after the introduction of paid services and features, there still was room for improvement in that particular field. Moreover, those transactions were getting more and more frequent as time went on. Developers and entrepreneurs have expressed a need for more resources in terms of financial efficiency.
This need was first brought to light when the dating site Badoo suddenly allowed Bitcoin payments in 2015. Such a move was seen as a breakthrough in terms of following the rising financial trends. More and more people are putting faith into Bitcoin and the deal between Badoo and Smart2Pay was a great example of evolution.
In order to get more swipes or to see who liked your profile, you can get those features in exchange for a small fraction of a Bitcoin. There is also one more added benefit to this whole Bitcoin payment scheme. Many people are embarrassed about using dating apps and don’t want to leave any traces. Bitcoin removes the existence of payment traces and records.