12. Zynga
When Facebook got off for the first time, nobody imagined it would become this big. At the beginning, people were praising for its immediacy and an efficient interface. It was being used as a means of communication more and more. People liked it and it soon brought other useful perks to the table. It became much more than the initially speculated social media network. Weather reports, link sharing, music posting – everything on this list made Facebook what it is today. But one thing made the popular network really explode and that is Facebook games. Yes, games caused the first big boom more than a decade ago.
Amongst the games we could see on Facebook at the time, most were run and created by one company – Zynga. They were solely responsible for hours upon hours of addictive gameplay, all at the comfort of your social media network.
They were the carriers of a new revolution and wanted to go all out and be even more revolutionary. One reason they were popular and their profits were sky high was the notion of in-game purchases. For small amounts of money, you can have an advantage over players. That could be done with regular money, until the board of directors decided to add Bitcoin to the mix, via BitPay. It was a wise move that allowed them to be even closer to their customers.
Only after a few days, their shares started skyrocketing, as people began praising their embracing of the new and exciting cryptocurrency. They were actually the first gaming company to accept Bitcoin as a means of payment, all those months ago. Somehow, it’s still a good decision that will always linger in the hearts of fans of games like Farmville and others.