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These Odd Vintage Products Totally Wouldn’t Fly Today

Monica February 6, 2024
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Smirnoff Makes Women Burn Bras

According to this ad, Smirnoff vodka was so strong back then, that it made women come up with crazy ideas to burn their bras. When you learn to handle Smirnoff, apparently anything is possible. This ad is inappropriate because it’s enticing people to carry out some bad ideas. You’re better off skipping the Smirnoff and not burning your bra. There is an explanation, though, and according to Reddit, “Bra burning was a women’s liberation movement action during the early 70s. Some women in the movement would burn their bras to let the world know they refused to wear a restricting garment and wanted the world to accept the female body as Mother Nature designed it. Perhaps the ad agency men thought women getting drunk would lead to more supple young breasts swinging wildly in the wind.” Either way, it’s not an appropriate ad (via Reddit).

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