In 2013, sisters Donna and Rosy Khalife pitched their kid’s gift subscription service on Shark Tank. The idea was for people to be able to gift a box full of goodies and unique activities to the kids in their lives. You can send a one-time box or sign up for a three or six-month subscription.
Initially, the sisters were offered a deal by Robert Herjavec, but after they pleaded with other Sharks to make a deal, he bowed out. After the show, Surprise Ride gained 3,500 new customers in one year. After seeing the success of Surprise Ride, Shark Kevin O’Leary contacted Donna and Rosy Khalife to find out if he could make an investment in the business.