6. Deanna Jump, Lesson Plan Millionaire
Yes, lesson plans. Seriously. Lesson plans! Deanna Jump made herself a millionaire from selling lesson plans online! She was a kindergarten teach in Georgia who had really great lesson plans, so one of her co-workers suggested that she put her lesson plans online on a website called Teachers Pay Teachers. Her first year in 2008 she made $300 for the year. A lot of people may have given up then. A lot of people would be sure their idea is just a $300 a year idea after having a first year like that.
The difference for Deanna was that she kept going. Her husband encouraged her to keep trying, and she became a millionaire selling her lesson plans on somebody else’s very specialized platform. It’s an absolutely amazing story and it’s a story that is becoming increasingly more common and will only accelerate as we move deeper into the digital era of the 21st century. Being good at something, anything that has some value to some community, and being the best at it, no matter how niche it is, online can be a very viable path to a million dollar net worth.
I mean think of how small a platform Teachers Pay Teachers must be compared to so many other platforms out there. It’s not YouTube. It’s not Facebook. It’s not even Etsy. It’s just a website for teachers to sell other teachers educational materials and lesson plans. While there are a lot of teachers, that is still a relatively niche group, and not all teachers are going online to buy lesson plans. And yet this very specialized niche platform is big enough for one seller to become a millionaire.
Sometimes the more niche the better. It’s more special if it’s niche. It’s more important to the people who care about that niche. It’s more personal. It’s something those people care enough about to spend money on it. It’s something that matters to them. And it’s also small enough that you can make a big name for yourself and be the best in the world at something in your niche. Like Deanna Jump.