17. The E Myth Revisited by Michael E. Gerber
You probably already know by now that a lot of small businesses fail. In The E Myth Revisited, Michael E. Gerber talks about a lot of the myths surrounding the life of an entrepreneur, and what it really means to run a business. His basic idea is that if your entire business relies solely on you, that is not really a business at all, and that you have only created a new job for yourself. Gerber believes that a”true” business should be able to run on its own, even if you step back and live your life. While this advice may not be for everyone, it still helps you to step back and examine your business ventures once you have removed yourself from the equation. This book is so popular, it has become required reading in a lot of Law and Business Schools.