
9. Makeup Fixation
Makeup is currently a significant target of Instagram and YouTube influencers, with many influencers developing and peddling their own brands. Those who want to stay current with trends or even potentially become influencers themselves often wind up spending hundreds or even thousands. /U/a-dizzle-dizzle shared their story of the industry. The user said, “I got into one “beauty guru” on YouTube and then started watching more. I got sucked into the world of “hauls” and having ten different kinds of foundation and all that. The difference is that these girls on YouTube are getting money to buy all that stuff and receiving free products, but I was using my own money.”
They continued, “I finally ended up randomly watching some videos on minimalism and realized immediately what a waste it was. Why did I need this new $50 eyeshadow palette of neutral matte shades when I already had two others? Oh right, it was because someone on YouTube said that this palette was “AMAZING, best eyeshadow palette EVER” – until next week when she loved a different one. I recently unfollowed all those channels. A few months back, I stopped allowing myself to buy any makeup unless it was an actual refill of something I ran out of because I used it up. I’m ashamed at the probably thousands of dollars I poured into makeup in the last few years.”