1. Silly Putty
The success of Silly Putty is a story not about the creators who had a great idea but rather about a marketer who was determined to make their product a success. The truth is that we don’t know who actually invented Silly Putty – possible names include Earl Warrick, James Wright, and Harvey Chinn. But the fortune that Silly Putt made in the 1950s and beyond went to Peter Hodgson.
Hodgson wanted to make the toy popular, and he had to borrow money to do it. Sales were low for a while, but in August of 1950, The New Yorker featured an article about it. Silly Putty became an instant hit, so much so that within three days, Hodgson sold 250,000 for a dollar apiece. It was so popular that Apollo 8 astronauts took it with them into outer space.