
17. Building Your Reputation
When you help others, you’re establishing a reputation as a good person or business. By donating to a community, you’ll get customer loyalty in return. If you sponsor a local Little League team, they might have your name on their t-shirts. And if you decide to create a scholarship in your family’s name, everyone in the community may associate you with generosity.

When people are choosing where to spend their money, they think about a company’s reputation. If you’re hoping to get hired as an individual, you need to think about your reputation too. By helping other people, you’re establishing you’re a good person who deserves to receive someone’s business.