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8 Ways Successful CEOs Handle The Stress of Running a Huge Business

WesleySeptember 3, 2017

7. Susan Wojcicki

Susan Wojcicki is the CEO of YouTube, the video platform subsidiary of Alphabet Inc., the parent company of Google. Life managing YouTube is about more than managing a social media platform for sharing video. It’s like managing high dollar talent at a big studio. Her biggest and best performing content creators make millions of dollars apiece for both themselves and the platform.

They keep users coming to YouTube to serve up all those gazing eyeballs to advertisers. Keeping content creators happy and treating them fairly is a lot of work. Then on top of that, keeping advertisers happy, you know the people who are pouring millions of dollars into the platform, is several full time jobs in itself. Susan’s got her unfair share of reasons to be stressed out.

Her stress management philosophy is mostly focused on taking enough time off for herself and her family. She says: “I think it’s really important to take time off. I’ve also found that sometimes you get really good insights by taking time off, too.” If you’re not where you want to be yet in life (notice how I said yet!), and not even close to the YouTube CEO level of society, you may be tempted to say you don’t need that advice yet. But you might be wrong.

If you are just flogging yourself to be productive and it’s not working, and it feels like a strain, and you’re just suffering and anxious as opportunities and tasks pile up, continuing to flog yourself to get through it almost never works. Really think about it. Does that ever work? You’re obviously in some kind of mental state that is not allowing you to push forward when you face that kind of strong mental resistance.

Sometimes the best thing to do if you find yourself stuck in this mental riptide, is unclench, step back, relax, give yourself permission to disengage from what you’re doing, and just take some time to go for a walk; have a slow breakfast watching a show, or YouTube channel you like, or listening to music; organize your room some or clean up around your house; do some non-work related thing that you’ve been meaning to; maybe catch up with an old friend or spend some quality time with a family member.

8. Elon Musk

You want to hear about some stress? Remember the year 2008? Yeah I do. I was graduating the next year into the worst job market in recent American history. The economy was in shambles. Imagine being a CEO at the time. Big companies can wobble and fall very easily. It can be a vicious cycle when your company shakes out and a bunch of your best people leave. Then you perform even worse the next two quarters and even more of your good people leave.

Back in 2008 with the global economy on fire and multiple major legacy car companies going bankrupt, it was a terrifying time to be a car company CEO. Not only was Elon Musk’s baby, Tesla Motor Company, struggling during this time, he was also going through a divorce. Talk about chaos with lots of zeros on it dragging you through a hurricane by the heart strings. Elon persevered through it by staying calm and making smart, unemotional decisions along the way.

At the Dublin Web Summit in 2013, he explained his relationship with fear and shared a secret of great success that most Silicon Valley entrepreneurs have: They just aren’t afraid of failing. “Fear is finite, hope is infinite. We are afraid of failing, but it doesn’t stop us from trying. People should certainly ignore fear if it’s irrational. Even if it’s rational and the stake is worth it, it’s still worth proceeding.”

It has never been easier to fail in the history of the world. What I mean by that is the price of failure is not what it has been in times past. You are probably safe and secure in a way that past generations could not have dreamed of. People like Elon Musk are disruptive. The had a word for disruptive people in the Middle Ages. They called them heretics. You could get burned at the stake for being disruptive in those days. That was the price of failure. Today even our bankruptcy laws are unbelievably lenient, written to favor the bold, the risk takers. Whatever your big idea is: just get one or two good partners and floor it!

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