Industries of all kinds have seen large companies rise and fall. In the new age, the tech industry sees more rise and falls than any other industry (save the stock market.) Millions can be lost in a day, CEO’s are ousted which causes a ripple effect within the organization. Even if products are trending for a while, consumers are a fickle bunch. What is outrageously popular for one Christmas season will be forgotten the next.
With the ever changing economy that sees the rise and fall in companies all the time, we know it’s common place for companies to epically fail. Most people believe that Apple is by far the greatest success story for making it out on top after some hard years. Their turnaround over the past decade was an impressive display of never giving up.
There are some other big tech names that clawed their way back on top through the years. Here is a look at some of the big businesses that were miraculously rescued from the dustbin of history.
1 Apple: The IIGS era
Apple saw a lot of hard times over the years. Many of the adults during the 1980’s were learning how to use computers on the Apple IIe and IIGS machines. In the 1990’s, Microsoft began to dominate with its release of Windows 95. Apple struggled with IBM and the huge success of Microsoft which was part of the reasons for their struggles.
Apple jumped into many new markets but none of them worked out very well. The biggest failure in the 90’s was the Newton MessagePad. This was the CEO’s brainchild but it cost a lot of money and didn’t actually do that much. The CEO at the time was Scully. He spent a great deal of time and money to bring System 7 to the new IBM/Motorola Power PC microprocessor. This did not work well for Apple at all.
While Apple was flopping, Microsoft was flourishing, setting the two companies apart further. Macs were expensive and the software was more limited.
The Return of Jobs and the Rise of Apple
When Jobs returned in 1997, Apple’s famous ad campaign was introduced. The “Think Different” campaign celebrated musicians, scientists, and artists. During the era of Jobs as the leader, Apple would work with Microsoft who helped them. Bill Gates invested $150 million into Apple.
It was Jobs first big speech as CEO when he announced the investment. Jobs then lead Apple through to the 2007 introduction of the iPhone. Apple is one of the most profitable companies to this point. They surpassed hardships over a decade to come out on top. Some still say that the Microsoft investment was Bill Gates worst decision in his career.