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20 Ways to Earn And Build Customer Loyalty

ShannonJanuary 8, 2019
Okay, maybe you don’t have to be THIS flexible…Credit: Shutterstock

4. Be Flexible

While it is important to let your customers know about your policies up-front, it is also important to be flexible on the rules, for the sake of keeping the customer happy. For example, if you have a 30-day return policy, and they show up on day 31, your customer is going to be really upset if you do not accept the return. On the flip side, if you are flexible on the rules for this person, they will remember your kindness, and this will make them more willing to come back in the future.

Coffee machines, jars of candy, and mints are all small surprises that make customers happy. Credit: Shutterstock

3. Surprise Your Customer

Just about everyone loves a surprise, and it will bring a lot of happiness to their customer experience. In most cases, these surprises just boil down to having great hospitality. Bringing a small spark of joy to a customer’s day will have a lasting impact, and it will make them more likely to come back in the future. For example, if you run a restaurant, you could include free mints with their check. If you have an office where clients come to meet with you, offer them with a free snack and coffee while they sit in the waiting room.

Remember to compete with your rivals when it comes to how you treat your customers. Credit: Shutterstock

2. Go Above And Beyond Your Competitors

One of the best ways to foster a great customer experience is to scope out your competition by becoming a customer of theirs. Pay attention to your own experience when you are at a rival company. What do you like, and what do you dislike? You can even (discreetly) take notes on your phone to remind yourself later of all of the little pet peeves you had at another business. Also keep in mind that your expectations may not be the same as someone else’s. Ask your friends and family how their experience could be improved in certain businesses, and try to take their suggestions to heart.

Amazon CEO Jeff Bezos swears by putting the customer first. Credit: Shutterstock

1. Put The Customer Above Everything Else

One of the most famous quotes by Amazon.com founder Jeff Bezos is that when he first created his online book store, he put the customer’s needs above everything else, even if it meant losing money or breaking even. By giving a customer a great experience, they will come back for more. Most major corporations know that they need to spend money in order to advertise and acquire a customer, but if they have that customer’s loyalty for years to come, the efforts up-front will more than pay themselves off in the long run. Good luck in your journey, and remember that sometimes, the customer really is always right.

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