Millennials Are Putting An End To These 40 Brands

9. The Olympics

The Olympic Games occur every four years and practically the whole world watches. In the past few years, viewership and overall enthusiasm have declined for the Olympic games. The Rio Olympics in 2016 saw a twenty-five percent viewership fall from the London Olympics in 2012.

Millennials don’t watch TV like other generations tend to. They are streamers and watch shows and movies on smartphones and tablets. Generation Y typically doesn’t tune in to watch primetime network television. They would instead scroll through social media to see the results of the Olympic games than watch them live. NBC needs to find a way to make the Olympics more appealing to millennial viewers.