20 Ways to Earn And Build Customer Loyalty

Starbucks knows to personalize coffee cups, and it can translate to a lot of other businesses, too. Credit: Shutterstock

8. Personalization

Ever wonder why Starbucks employees ask for your name with every order? Sure, it helps to make sure the wrong person doesn’t walk away with your chai tea latte, but the real reason is that it adds an element of personalization. When you address someone with their name, they automatically feel more noticed, and therefore, more appreciated as a customer. Try to incorporate a customer’s name into the conversation whenever possible.