20 Ways to Earn And Build Customer Loyalty

11. Acknowledge Birthdays and Holidays

People love it when you acknowledge the holidays by decorating, or by offering special sales on major retail events, like Black Friday. Truth be told, if you don’t follow these expectations of retail, you might get some disappointed people who will choose to spend their money elsewhere.

And while it is not always possible to gather a customer’s birthday information, people love it when you can manage to pull it off. The luxury makeup chain, Sephora, is a great example of a company who knows how to do birthdays right. They have a policy that a customer is allowed to come in for a free sample during their birthday month. In most cases, they will have to show their driver’s license to prove their date of birth. If they forget to come in to receive their free item, they will not allow you to get it at any other time. In most cases, people who are celebrating their birthday will have extra cash from friends and family, or they will save up to splurge on themselves. So, the likelihood that a customer will buy something while they are picking up their free birthday item is far greater than if you never offered it in the first place.